When your customers search on Google for your company name or brand name, if it isn't at the top of Google search results or doesn't show the information they are looking for - they will simply either, click on a competitors website or worst of all become frustrated and simply give up and abandon the search.
With 50% of all searches now completed on a mobile device* - it is even more essential that you are at the top of the search results showing the information your customers are looking for and the information you want them to find.Ensure your company and brand is on the 1st page of Google search results and showing the information that you want them to seeYour website shows up when you search for your company name or brand - great! you have done good SEO work! Is the listing for your company showing the information that you want to show? is the description what you want it to be? does it show a telephone number? address? your services? special offers? important links to your website? (or is a competitor at the top of the search results! called "brand name hijacking"). Many companies still rely on SEO to allow them to be found by their customers on Google, the problem with this is that Google decides what it wants to show and it can give different results on every search, it depends on location, the device being used, the profile of the person etc. With SEO you cannot control what is shown or the way Google shows your business in the search results and you cannot guarantee to be a the top of the search results which is where you need to be when someone searches for your company or brand name.
Google my business is a great way to showcase your business and show relevant information about your business, but again, Google will not always show this at the top of the search results - especially on a mobile device or another company is hijacking your brand name, the information that can be shown can also be limited.
For companies that care about how their brand is perceived and care about their customer journey, it is essential that you present the information that you want to present at the time your customers or potential customers are searching for your company name or brand.
For over 15 years, we have helped businesses of all sizes ensure they are seen on Google the way they want to be seen. We can ensure your companies name / brand visibility is controlled from as little as £100/month. There are numerous advantages to controlling your brand with Google AdWords PPC:
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